Youth ALIVE! in New York Times as part of a mom’s busy week

Posted: August 30, 2021

Moms Demand Action founder visits YA

The June 6, 2019 Edition of the New York Times included a “work diary” of a week in the life of Shannon Watts, the founder of Moms Demand Action. Because of our partnership on ending gun violence, Shannon came to visit us at our Oakland offices. Excerpts below:

Ms. Watts, who is 48 and living in Colorado, had once worked in corporate communications and had held a nonpolitical job in state government, so she wasn’t exactly a novice in how to shape an effective narrative. If the gun lobby made gun owners fear that tougher laws would mean losing their rifles, she figured she could motivate mothers — of all political leanings — that inaction could mean the worst fear imaginable: losing a child.

11 a.m. Drive to Oakland to meet volunteers for lunch before heading over to Youth Alive, a violence intervention and prevention organization. We talk about the chapter’s plans to wear orange this year at an annual gun violence prevention awareness weekend in June.

Click here to read the full story.